At Principia Design, we craft laid-back luxury—a seamless fusion of organic elegance and Afro-Japandi influences, where sophistication meets effortless comfort.

Founded in 2012 by interior designer Alysha Craxton and industrial designer Garth Fourie, we have grown into an internationally recognized interior architecture and design studio, specializing in hospitality, retail, and luxury residential spaces. From boutique hotels and high-end retail to bespoke homes, we create spaces that are sophisticated yet inviting, timeless yet innovative.

Our approach is deeply collaborative and client-focused. We believe great design should captivate, inspire, and enhance everyday living. Every project is meticulously curated—from concept to completion—to reflect our clients’ unique aspirations.

Sustainability is at the heart of our work. We integrate eco-conscious materials, upcycling, and energy-efficient solutions, ensuring our designs not only look exceptional but also stand the test of time.

At Principia, our ethos is simple: Elevated design should feel effortless. Whether redefining a hotel suite, transforming a retail experience, or curating a dream home, we craft meaningful, functional, and truly inspiring spaces.

Let’s create something extraordinary—laid-back luxury, uniquely designed for you. For more information on our company and processes visit our profile below.