Organic meets Afro-Japandi design

We create spaces inspired by nature, blurring the boundary between outside and in

Who we are

Welcome to Principia Design, a premier interior architecture and design firm specializing in creating breathtaking spaces for the hospitality, retail, and luxury residential sectors. Founded in 2012, by interior designer Alysha Craxton and industrial designer Garth Fourie, Principia Design has grown into an internationally active creative design firm taking on projects globally. We pride ourselves on delivering bespoke, sophisticated, and timeless spaces that can best be described as cohesive fusion of Organic and Afro-Japandi design styles.

We understand that each project is unique and requires a tailored approach. Our team of experienced designers and architects work collaboratively to bring your vision to life, ensuring that every detail is carefully considered and thoughtfully executed. From concept to completion, we strive to create spaces that captivate, inspire and leave a lasting legacy.

Our expertise in interior architecture, design and custom furniture design is complemented by a deep understanding of our clients’ needs. We stay abreast of the latest trends and innovations, enabling us to offer cutting-edge solutions that are both functional and aesthetically captivating. Whether it’s a boutique hotel, a high-end retail space, or a luxurious residence, we have the expertise to transform your vision into reality.

What sets us apart is our unwavering commitment to quality and client satisfaction. We believe in building strong and lasting relationships with our clients, working closely with them to ensure that their unique needs and preferences are met. Our collaborative approach, combined with our attention to detail and dedication to excellence, has earned us a reputation for delivering outstanding results.

We take pride in our ability to combine creativity with functionality and believe that great design should not only be visually stunning but also practical and user-friendly. Whether it’s maximizing space in a boutique hotel suite, uplifting a home interior, or creating a seamless shopping experience, we strive to provide design services that are as functional as they are beautiful.

We are committed to sustainability and environmentally conscious design practices. With a focus on upcycling, using eco-friendly materials and energy-efficient solutions, we aim to minimize our ecological footprint while creating spaces that stand the test of time.

As an interior architecture and design company, our ultimate goal is to exceed our clients’ expectations and leave a lasting impression with our exceptional work. We are passionate about what we do, and it is this passion that drives us to constantly push the boundaries of creativity and innovation.

Some of our clients...