Finesse / Loumod, a prestigious chain of upmarket boutique fashion stores, approached us with a vision to redefine their retail experience. The objective was to transform their stores into spaces that epitomized luxury and minimalism, creating an environment where their exquisite merchandise would take center stage.


Interior design and detailing for a boutique retail outlet chain


Johannebsurg / Cape Town


Inspired by the elegance and sophistication of high-fashion, our design direction was rooted in the principles of minimalism. The brief called for a bright, exclusive space – a blank canvas that would not only complement but elevate the allure of Finesse’s high-end fashion collections.

We envisioned a stark white shop interior that exudes simplicity and refinement. The color white was chosen for its timeless elegance and its ability to make the colorful merchandise pop. This monochromatic scheme creates a sense of expansiveness and uncluttered sophistication.

Incorporating elements of luxury, we opted for elegant chrome shelves, offering a sleek and modern display solution that aligns with the minimalistic theme. These shelves, while understated, add a touch of glamour without overpowering the merchandise.

A key feature of our design was the incorporation of mirror-clad arches. These arches serve a dual purpose – they not only add an architectural element of interest and grandeur but also create an illusion of a larger space, reflecting the store’s opulent lighting and merchandise.

To add a touch of sophistication, we installed glass chandeliers. These statement pieces provide an ambient glow that enhances the luxurious feel of the space, creating an inviting and exclusive shopping experience.

The Result

The final outcome is a series of retail spaces that resonate with the essence of Finesse’s brand identity. The minimalist, bright interiors offer a sophisticated backdrop to their fashion collections, ensuring that the merchandise remains the focal point. The chrome shelves and mirror-clad arches have been widely appreciated for their chic and modern appeal, while the glass chandeliers add a layer of luxury and warmth.

Customers stepping into Finesse stores are now greeted with an atmosphere of exclusivity and elegance. The design successfully marries functionality with luxury, creating a shopping experience that is both comfortable and captivating. This project stands as a testament to our commitment to creating retail spaces that not only meet our clients’ aesthetic aspirations but also enhance the overall brand experience.