Finesse

BOUTIQUE RETAIL  ·  JOHANNESBURG & CAPE TOWN
THE BRIEF

A chain of boutique fashion stores that needed the clothes, not the interior, to be the thing you noticed.

The rollout also had to hold together across sites of very different shapes and sizes.

ClientFinesse / Loumod

LocationJohannesburg & Cape Town

ScopeInterior design & rollout

SectorRetail

Interior of a Finesse boutique fashion store, designed by Principia Design.
Interior of a Finesse boutique fashion store, designed by Principia Design.

White, close to bare — wall, fixture and floor pulled to a single tone so that colour only ever enters with the stock.

Interior of a Finesse boutique fashion store, designed by Principia Design.
Interior of a Finesse boutique fashion store, designed by Principia Design.
THE RESULT

A room that changes character every season without being touched.

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