Joe Public, a globally renowned advertising agency, entrusted us with the design of their new boardroom and customer experience center. Known for their dynamic approach and creative prowess, the agency sought a space that would not only embody their brand but also leave a lasting impression on all who enter.


Redesign and fitout of new customer centre and boardroom


Amsterdam, Johannesburg


In crafting a unique and memorable design, we turned to the heart of Joe Public’s operations – their core clientele, which predominantly consists of takeaway restaurant brands. This inspired us to reimagine the concept of a boardroom and customer experience center with an unexpected twist: an upscale takeaway restaurant aesthetic.

The centerpiece of our design is the boardroom table, ingeniously modeled after a takeaway restaurant booth, offering both comfort and an unconventional flair. The walls are adorned with artwork reminiscent of stylized menus, echoing the advertising creativity that Joe Public is renowned for.

Additionally, we introduced an element of whimsy with furniture that playfully resembles oversized takeout foods, marrying functionality with a sense of fun. To further personalize the space, we created custom wallpaper featuring a collage of receipts from their clients’ points of sale – a subtle nod to their successful campaigns and a testament to the agency’s impactful work in the food and beverage sector.

The Result

The result is a space that is both a boardroom and a storytelling canvas, reflecting Joe Public’s innovative spirit and deep connection with their clients. The unconventional design has not only reinforced their brand identity but also created an environment that stimulates creativity and conversation.

Visitors and team members alike are immersed in an atmosphere that is both professional and playful, capturing the essence of Joe Public’s approach to advertising. The space has become a talking point in itself, further solidifying the agency’s reputation as a creative juggernaut in the advertising world.

This project stands as a testament to our ability to transform ordinary spaces into extraordinary experiences, aligning physical environments with brand identities and corporate narratives.