Toyota GR Driving Academy - Principia Design

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TOYOTA

Located at Zwartkops Raceway, the Toyota GR Driving Academy is a state-of-the-art facility designed to ignite the passion for high-performance driving. A complete transformation of the former members’ club, this dynamic new hub reflects the spirit of Toyota Gazoo Racing (GR)—where precision, performance, and continuous improvement come together to create an unparalleled driving experience. As the appointed Toyota interior designers we took the challenge head on.

Project

Redesign and fitout of Toyota Advanced Driving Centre

Location

South Africa

Inspiration

Inspired by Toyota’s philosophy of Kaizen (continuous improvement) and the bold identity of the GR brand, the academy was designed to embody the essence of racing excellence. The overhaul introduced a modern, high-energy space infused with sleek lines, cutting-edge technology, and a motorsport-inspired aesthetic. The blend of Toyota’s heritage and forward-thinking innovation creates an environment that is both immersive and adrenaline-fueled.

The Result

The Toyota GR Driving Academy is now a vibrant racing hub, where enthusiasts and professionals alike can hone their skills in a world-class setting. Every detail—from the bespoke racing elements to interactive learning spaces—has been carefully crafted to fuel excitement and mastery on the track. More than just a venue, it’s a place where the GR philosophy comes to life, pushing the limits of driving performance and engineering excellence. It was a privilege to be the Toyota interior designers on this project.