Principia Design
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Toyota

CORPORATE  ·  SOUTH AFRICA
THE BRIEF

Head office, advanced driving centre and retail showrooms — one design language asked to work across three very different buildings.

The GR brand had to be present in all of them without overwhelming the parent it belongs to.

ClientToyota South Africa

LocationSouth Africa

ScopeInterior design & fitout

SectorCorporate & retail

Interior of a Toyota showroom and office interior, South Africa, designed by Principia Design.
Interior of a Toyota showroom and office interior, South Africa, designed by Principia Design.
Interior of a Toyota showroom and office interior, South Africa, designed by Principia Design.

Red, black and white used with discipline: the identity carries the energy and the architecture stays calm behind it.

Interior of a Toyota showroom and office interior, South Africa, designed by Principia Design.
Interior of a Toyota showroom and office interior, South Africa, designed by Principia Design.
Interior of a Toyota showroom and office interior, South Africa, designed by Principia Design.
THE RESULT

Three environments that behave like one brand without repeating themselves.

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